Voice, Language, & Tone

Our verbal language is the how to our strategy’s what.

Get to Know our Language

Our positioning language consists of specific themes, headline styles, and vocabulary choices rooted in the narratives that shape our writing. Well-positioned copy written about �鶹��Ƶ will incorporate relevant aspects of this work to help others see our positioning promise: our commitment to a "Delight in the pursuit of truth" through intellectual and personal pursuits.

Our Audiences

Consider your target audience(s) as you prepare communications to tailor relevant messages and examples to their needs and motivations.

Voice & Tone

Consider these tips when drafting copy that will help us maintain consistency across mediums and channels.

Messaging Framework

See the positioning platform that forms the basis of our institutional positioning work and the five key messages about �鶹��Ƶ your communications should reinforce.